A Little About Me
Check it out — I’ve spent my entire career in marketing. I started out as a Copywriter & Blogger, moved on to become a Brand Manager, a Director of Content, and the Head of Marketing for two e-commerce deal sites.
I am certified in design and have a Bachelor’s in Mass Communication. My marketing experience ranges from print, with publications in Harper’s Bazaar, Star, OK!, Men’s Journal, and People to product packaging, brochures, sales sheets, websites, and all forms of digital marketing. Google ads/ PPC, email marketing, social media marketing, TV ads, YouTube ads, websites, and mobile (SMS/MMS) for a variety of industries in both B2B and B2C space.
Phew! Quite a lot, right?
This site shows a little bit of my work — the tabs above will take you to more awesome stuff! Feel free to contact me for a quote or for a position you would like to fill.
Enjoy and thank you for stopping by!
I am certified in design and have a Bachelor’s in Mass Communication. My marketing experience ranges from print, with publications in Harper’s Bazaar, Star, OK!, Men’s Journal, and People to product packaging, brochures, sales sheets, websites, and all forms of digital marketing. Google ads/ PPC, email marketing, social media marketing, TV ads, YouTube ads, websites, and mobile (SMS/MMS) for a variety of industries in both B2B and B2C space.
Phew! Quite a lot, right?
This site shows a little bit of my work — the tabs above will take you to more awesome stuff! Feel free to contact me for a quote or for a position you would like to fill.
Enjoy and thank you for stopping by!
My Experience
As the Director of Content at Basic Research, I was in charge of creating all content for every medium that touched our customers. This included digital (email marketing, website content, digital ads, social media), print (magazines, brochures, sales sheets, product packaging), TV (scripting), and Radio. I worked directly with our Creative Director, Brand Managers, and Chief Marketing Officer to implement strategic marketing campaigns for several products and through various mediums. Here is a small sample of the work we did.
Websites
TV and YouTube Advertisements
Banner Advertisements
This ad features a product I created and launched for Vita Logic. As the Brand Manager over a line of supplements, I oversaw the entire life cycle of each product within my line. From the research and development phase to strategic marketing campaigns, and finally to sales analysis. I worked hand-in-hand with R&D, as well as my creative team to create physical products, write the copy, and design the ads we put into market for the brand Vita Logic.
Social Media Marketing
I have run some very successful social media marketing campaigns using FB and IG.
CREATIVE DIRECTOR FOR COMPANION CORPORATION
Websites
Blogging
Display Advertisements
Fun Projects from the Early Days of My Career
Digital Copy
For a city so cool it turns out artists like Prince, it only makes sense that our locals rock the latest trends in fashion on our Twin Cities’ streets. Whatever your style is we have a spectacle to match—it’s all we do. From the hottest designers and brand names, to unique, one-of-a-kind trendsetters, you will find it here.
Looking for Custom Eyewear in Minneapolis, MN?
Find your new pair of vintage, geek chic, or sporty-style sunglasses and spectacles in our shoppe, or create your own. And don’t forget your kids—we have children’s styles too. Bring the whole family for an eye exam and find glasses that will not only help you see, but help you be seen.
We carry brand names like David Yurman, Betsey Johnson, and Minnesota’s own OGI Eyewear.
Stop into one of our 4 convenient locations in the Twin Cities area and don’t forget your online coupon for $100 off.
Have questions? Give us a call, or fill out our contact form and we’ll get in touch with you. We look forward to seeing you—in style.
http://www.spectacleshoppe.biz/locations/minneapolis/
Looking for Custom Eyewear in Minneapolis, MN?
Find your new pair of vintage, geek chic, or sporty-style sunglasses and spectacles in our shoppe, or create your own. And don’t forget your kids—we have children’s styles too. Bring the whole family for an eye exam and find glasses that will not only help you see, but help you be seen.
We carry brand names like David Yurman, Betsey Johnson, and Minnesota’s own OGI Eyewear.
Stop into one of our 4 convenient locations in the Twin Cities area and don’t forget your online coupon for $100 off.
Have questions? Give us a call, or fill out our contact form and we’ll get in touch with you. We look forward to seeing you—in style.
http://www.spectacleshoppe.biz/locations/minneapolis/
Blogging
Oh no, you have hit that inevitable moment in every writer's career . . . you have writer's block. Working in web marketing as a blogger is not always easy. You are tasked with turning out fresh and creative content on a daily basis. It can become tiresome and easy to lose focus. This is usually the point when writer's block takes over, but don't lose hope, you can beat it.
Whether you are a full-time writer or a business owner maintaining your own site, here are some strategies to use so you can say goodbye to writer's block for good.
Create a Recipe for Writing
The best way to avoid getting writer's block in the first place is to have a general strategy or formula you apply to the majority of the blogs you write. If the screen you're staring at is blank, chances are, so is your mind.
Even if what you write makes no sense, start writing anyway. Think about your audience first. Imagine your customers—who are they? What kind of person will read your blog? What are they like? What problems are they facing?
When you think about the kind of person who will read your blog, you can start listing potential blog topics. Get in the habit of using the same strategy for each blog. Use this recipe as a starting point. If you have no direction for what you want to say, you will spend a significant amount of time starting and stopping.
Blog Writing Recipe:
If you are having difficulty coming up with blog topics, move on to researching general topics. Research is where you begin to flesh out a solid idea of where you want to take your writing. When you dig in and start reading, you either find new, trending topics or find a fresh perspective on an old idea.
Key Ingredients
Every writer has their own recipe for success, but here are a few key ingredients to give your blog direction.
Now that you have generated a topic and created a structure, narrow your focus. This is your chance to take ordinary words and make them extraordinary. Think about the tone you should use with your audience. What style or effect do you want your writing take? Find ways to make your writing enjoyable and entertaining for the kind of people who will read it.
The main reason you may develop writer's block is because your attention is everywhere except on your reader. You are probably either feeling stressed, tired, or anxious. You can find unlimited cures for your writer's block in books, on the internet, or from friends . . . but ultimately, the solution is to refocus your attention on what you have to say to the person who wants to read it.
Additional Tips and Tricks
Even naturally gifted writers learn and grow the more they write. Having a process is essential to being an effective and efficient writer—particularly if your aim is to generate traffic to your site. But what if your process just isn't working anymore? Don't worry, you haven't lost the ability to write. Here are some additional tips and tricks to shake things up and get back on track.
Enjoy creating your own process for writing and don't forget the key to your success—write for your audience. Your intention is to provide your customers and readers with the information they need. If you can do this, you will beat your writer's block every time.
http://www.progressivedentalmarketing.com/about/pdm-blog/entryid/271/say-goodbye-to-writers-block.aspx
Whether you are a full-time writer or a business owner maintaining your own site, here are some strategies to use so you can say goodbye to writer's block for good.
Create a Recipe for Writing
The best way to avoid getting writer's block in the first place is to have a general strategy or formula you apply to the majority of the blogs you write. If the screen you're staring at is blank, chances are, so is your mind.
Even if what you write makes no sense, start writing anyway. Think about your audience first. Imagine your customers—who are they? What kind of person will read your blog? What are they like? What problems are they facing?
When you think about the kind of person who will read your blog, you can start listing potential blog topics. Get in the habit of using the same strategy for each blog. Use this recipe as a starting point. If you have no direction for what you want to say, you will spend a significant amount of time starting and stopping.
Blog Writing Recipe:
- Identify your industry.
- Identify your audience.
- List some of the common concerns your audience might have or subjects they would find interesting.
- Research subjects you would like to write about.
- Layout the outline of your blog.
- Write to the people who will appreciate the information you are providing them.
If you are having difficulty coming up with blog topics, move on to researching general topics. Research is where you begin to flesh out a solid idea of where you want to take your writing. When you dig in and start reading, you either find new, trending topics or find a fresh perspective on an old idea.
Key Ingredients
Every writer has their own recipe for success, but here are a few key ingredients to give your blog direction.
- Identify a problem your reader might have.
- Relate to your reader and how they might feel dealing with this problem.
- Provide solutions for your reader to solve their problem.
Now that you have generated a topic and created a structure, narrow your focus. This is your chance to take ordinary words and make them extraordinary. Think about the tone you should use with your audience. What style or effect do you want your writing take? Find ways to make your writing enjoyable and entertaining for the kind of people who will read it.
The main reason you may develop writer's block is because your attention is everywhere except on your reader. You are probably either feeling stressed, tired, or anxious. You can find unlimited cures for your writer's block in books, on the internet, or from friends . . . but ultimately, the solution is to refocus your attention on what you have to say to the person who wants to read it.
Additional Tips and Tricks
Even naturally gifted writers learn and grow the more they write. Having a process is essential to being an effective and efficient writer—particularly if your aim is to generate traffic to your site. But what if your process just isn't working anymore? Don't worry, you haven't lost the ability to write. Here are some additional tips and tricks to shake things up and get back on track.
- Eat, Sleep, and Exercise: The more you can do to feel physically comfortable in your daily life, the more focused you will be at work.
- Choose a Different Topic: If you are bored or overwhelmed and can't get anywhere with what you are writing—start from scratch. Don't be afraid to throw out a portion (if not all) of what you have on paper.
- Stretch, Breathe, or Meditate: If you are stuck in the midst of your blog, take a break. Stretch or meditate and come back to writing with a clear mind.
- Change Your Process: Using the same tired recipe for writing gets old. Try switching up your approach and see what happens. Even small changes, like the location of your workspace, can invigorate you to start anew.
- Talk It Out: Converse with friends and colleagues to drum up new ideas and ways to approach your writing.
- Update Your Personal Blog: Sometimes the best thing to do is just write what you want to say. Feeling passionate about writing as a craft can fuel the inspiration for your work.
Enjoy creating your own process for writing and don't forget the key to your success—write for your audience. Your intention is to provide your customers and readers with the information they need. If you can do this, you will beat your writer's block every time.
http://www.progressivedentalmarketing.com/about/pdm-blog/entryid/271/say-goodbye-to-writers-block.aspx
Are Pests Bugging You?
Your home is your refuge. It's where you go to relax and unwind. If bugs are taking up space in your house, rent free, it’s time to call for back-up.
Combat Pest Control is a locally owned, family-run company that has provided pest control service to South Shore residents for more than 20 years. Our expert technicians arrive quickly with effective, environmentally-safe solutions.
At Combat Pest Control, we understand that your business is what keeps us in business—that's why customer satisfaction is our top priority. You can trust our team to combat your pest problem in a friendly, professional manner.
What We Do
Our services, for both residential and commercial clients, include combatting the following pests:
We also offer specialty services for severe pests and prevention programs.
We provide the same services as many large pest-control corporations. But because we are a locally-owned company, we can give our customers immediate solutions—usually the same-day.
Our team knows this area. We know how to deal with pest issues residents face most frequently, and we know how to spot the signs of a pest infestation. No matter what kind of pest you need eradicated, we can help.
Contact us today and let our team provide you and your family with safe solutions to your pest problem.
http://www.combatpest.com
Combat Pest Control is a locally owned, family-run company that has provided pest control service to South Shore residents for more than 20 years. Our expert technicians arrive quickly with effective, environmentally-safe solutions.
At Combat Pest Control, we understand that your business is what keeps us in business—that's why customer satisfaction is our top priority. You can trust our team to combat your pest problem in a friendly, professional manner.
What We Do
Our services, for both residential and commercial clients, include combatting the following pests:
- TERMITES
- ANTS, SPIDERS, AND INSECTS
- BEES AND FLEAS
- BED BUGS AND BEETLES
- RODENTS
We also offer specialty services for severe pests and prevention programs.
We provide the same services as many large pest-control corporations. But because we are a locally-owned company, we can give our customers immediate solutions—usually the same-day.
Our team knows this area. We know how to deal with pest issues residents face most frequently, and we know how to spot the signs of a pest infestation. No matter what kind of pest you need eradicated, we can help.
Contact us today and let our team provide you and your family with safe solutions to your pest problem.
http://www.combatpest.com